One brain. Three pillars.Zero silos.
Your club already pays for the data. octoATHLETE turns it into decisions your whole club can defend, across performance, sporting insights and recruitment.
You're not short of data.
You're short of a club that sees itself.
Departments don't talk.
Sport science, analysis, recruitment. Each holds a slice of the truth. Nobody sees the whole club.
Too many tools.
Fifteen to thirty vendors, none of them talking to each other. The real insight lives in PDFs and group chats.
No memory.
Knowledge walks out the door every time a key member of staff leaves. The club starts over each cycle.
Decisions stay random, even when the data is abundant.
One decision your whole club can defend.
When the whole club runs on one model, you can make calls no single department could make alone. Here's one that lands every season.
A first-team striker tears a hamstring in October. What's the right call for the club?
Tap each department to see how it reads the same event.
0/3That's collective intelligence. Not three tools that share a logo, but one brain that joins the dots.
The brain starts with what your best people already know.
Your senior practitioners carry methods no vendor ships in a box: the rehab protocol that works on your training ground, the load thresholds you've learned the hard way, the way your recruitment team reads a player. We capture it and put it to work alongside the AI, so the model reasons in your club's language, not a generic one.
Work with your own expertise, alongside the AI, not instead of it.
What you capture
Methods and protocols, the research papers your staff trust, periodisation and testing schedules, and the calls that only make sense with context.
How it works
Structured once, then re-read on every decision. Your practitioners' judgement sits beside the data, shaping what the brain recommends.
Who it stays with
The club. When a key member of staff leaves, their thinking doesn't walk out with them. It's yours, ring-fenced, and it compounds.
Three products. One brain underneath.
Each earns its place on its own. Together, they compound, because they sit on the same data and the same brain.
Performance
Keep your athletes on the pitch.
Sports science and medicine on one screen. Squad readiness at a morning glance, green, amber, red, with reasons. Catch problems before they become injuries.
ExploreSporting Insights
Win before kick-off.
Every opponent modelled before the match, and live in the dugout. A short list of insights that trigger action, each linked to its source. No data dumps.
ExploreRecruitment & Succession
Find the players others miss.
Every whisper, report and contract signal captured and never lost. Squad succession you can see, per position, per scenario.
ExploreNo rip and replace. Plug in and go.
Slots into what you already run. Nothing to rip out.
Connect
Slots into your current stack: your AMS, GPS, force plates, event data and video. Nothing changes except the clarity you get back.
Unify
Every source feeds one canonical model. The slow, expensive plumbing is already built.
Decide
Clear answers, in your club's own units: who's at risk, who's developing, who to sign, who to prepare for.
The systems elite football already uses, already plumbed in.
The brain can only join dots it can see. That's why we've done the hard part first: the data spine is live, feeding one canonical model.
Tracking, event data, biomechanics, load and market intelligence, all unified. Plus more as your club onboards.
We move at the speed of your season.
Your opponents, your squad and your staff change in-cycle. A platform that only updates next quarter is already describing a club you no longer have. Our AI-native build process ships changes in days, not quarters, and because the data spine is done, what sits on top moves fast. A small team, close to the product. No committee. No roadmap fatigue.
From space missions
to your pitch.
We've spent years turning noise into signal for the most demanding clients on earth. Now we're bringing that to sport.
Collective intelligence
We were building AI to pull signal out of noise for some of the most demanding clients on earth. We called it collective intelligence.
Space & Fortune 500
Space agencies planning the next fifty years. Fortune 500 CEOs communicating with thousands. Wildly different problems.
Signal from noise
The thread was always the same: too much noise, not enough signal. Data everywhere, clarity nowhere.
Into sport
We leaned into sport, and it stuck. So we built the platform from the inside out, in the building at an elite club, next to the people who use it every day.
Put the same picture in front of everyone who makes a call, so your athletes are fitter, sharper, harder to beat .
AI doesn't replace your staff. It hands them the whole picture, so they do what they already do, even better.
Built by experts.
Driven by sport.
A small team of AI builders and sport people, working the problem together.
Barrie Davies
AI visionary, 20+ years including senior roles at GE. Founded octopws.io in 2020; co-founded octoATHLETE in 2024.
Space agencies. Fortune 500 CEOs. Now, your athletes.
Bruno Conter Leite
Solutions architect, from startups to IBM and ADP. Builds performant, scalable systems that just work.
Complex problems. Simple solutions.
Built with the physios, coaches, and medical staff of an elite club, in daily use.
Same truth. Your version of it.
You run the club.
Sporting / Technical Director
One picture across every department, so the call you make survives the board, the manager and the owner.
You work in it.
Practitioner
Less admin, sharper calls. Built by people who've sat where you sit, with the audit trail to back you up in front of the coach.
You own it.
Owner / Board
An asset that compounds and stays yours. Your club's brain is ring-fenced: your IP, not rented from a vendor's roadmap.
"You show us how your club works today. We show you the platform, live."
Together we work out if, and how, we fit.
Ninety minutes.
Hands-on, not slideware.
You show us how your club works today. We show you the platform, live. Together we work out if, and how, we fit.